These days social media loves videos and animated GIFs (short videos up to 30 seconds). We strongly recommend that you use these as part of your marketing strategy. Promoting video views on Facebook is incredibly cost effective (typically less than £0.005 per view) and, since a buy-now link can be included at the end, this is a great way to promote your work.
Short book trailers can have high impact and are best suited to Facebook and Instagram marketing.
They are supplied as high-definition MP4 files and can be used on all platforms including YouTube. They will also be uploaded to the Octavo social media platforms for wider visibility if required.