These days social media loves videos and animated GIFs (short videos up to 30 seconds). We strongly recommend that you use these as part of your marketing strategy. Promoting video views on Facebook is incredibly cost effective (typically less than £0.005 per view) and, since a buy-now link can be included at the end, this is a great way to promote your work.
Short book trailers can have high impact and are best suited to Facebook and Instagram marketing.
They are supplied as high-definition MP4 files and can be used on all platforms including YouTube. They will also be uploaded to the Octavo social media platforms for wider visibility if required.
We have developed and refined a Facebook marketing system that will get your book on the timeline of your target readers. It has been proven to be highly successful in building authors, generating sales and achieving top chart positions on Kindle.
There are key ingredients to the success of each campaign and they include stunning artwork, carefully chosen wording and keyword selection together with age and interests targeting. Of course, there are no guarantees with any kind of advertising, but we have proven tactics for success.
Facebook advertising is an investment that has been proven to be the most cost-effective marketing for books. The other advantage is the results are fairly immediate. You can finally stop waiting to get noticed and sales because with the right Facebook ads both will happen!
For Facebook advertising there is a minimum spend of £5 a day and it is highly recommended that authors invest in both website link and video view ads. The ads are set up directly on your Facebook page and billed directly to the client. You have full visibility and control and can stop your advertising at any time.
We will need temporary editor rights to your Facebook page to facilitate this. Once set up you simply remove us from your page and you are in total control of your advertising campaigns.
We can also offer the following associated services: