Publishing your book is just the first stage, we can also help you promote and market your book. Using the carefully developed strategies that have created numerous bestsellers we have the ability to get your book noticed.
Social Media Marketing
Social media is a powerful way to connect and market directly to your readers. The correct use of paid ads and boosted posts has been proven to create bestsellers. Octavo have key tips and strategies to develop sales using social media.
Getting your book listed in the wholesalers catalogues can help ensure that retail and library buyers are aware of your book. Paid advertising opportunities include an enhanced listing with cover image and 1/4, 1/2 or full page ads.
A branded author website and social media pages are essential for professional authors. We can help develop and brand these to maximise on engagement. We also can help organise blog tours and Q&A sessions.
Book Trailer Video – 30 seconds
These days social media loves videos and animated GIFs (short videos up to 30 seconds). We strongly recommend that you use these as part of your marketing strategy. Promoting video views on Facebook is incredibly cost effective (typically less than £0.005 per view) and, since a buy-now link can be included at the end, this is a great way to promote your work.
Short book trailers can have high impact and are best suited to Facebook and Instagram marketing.
They are supplied as high-definition MP4 files and can be used on all platforms including YouTube. They will also be uploaded to the Octavo social media platforms for wider visibility if required.